Specialists in High Value Donor Strategies


About ClearWord Communications Group, Inc.

Our primary goal is to provide high quality, effective direct response fundraising programs to a select clientele. We're not interested in doing "run-of-the-mill" direct mail for organizations that have little impact on society. And we only work for organizations with missions we're passionate about.

The founding partners of ClearWord Communications are Rick Hendrix, Dave Bufkin and Robert Stuber. Rick, Dave and Robert each have 25+ years of experience as direct response fundraising specialists.


DAVE BUFKIN
Founding Partner

RICK HENDRIX
Founding Partner

ROBERT STUBER
Founding Partner



DANA BARKER
Account Executive

SHANA DAVIDSON
Senior Associate

ERIC LANGBORGH
Account Executive



Dana Barker

Dana Barker is an Account Executive for ClearWord Communications Group.

Before joining ClearWord Communications Group in 2006, Dana served for four years as the Direct Marketing Service and Scheduling Coordinator at a nonprofit conservative watchdog group in Washington, D.C.

Dana is a 2002 graduate of the College of William and Mary where she majored in Government. She is a native of Waverly, Virginia, and she and her husband currently reside in Spotsylvania, Virginia.

Dave Bufkin

Dave Bufkin's entire career has been spent in advertising and direct marketing communications. He has results-oriented, agency experience in all facets of direct response, including mail, print, broadcast and e-commerce.

His responsibilities have included creative, creative management, account and senior agency management, including business development. He is known for his strategic vision matched with hands-on project management in a broad spectrum of product and service categories.

Shana Davidson

Shana Davidson is a well-established figure in major donor programs. As Director of Development at The Fund for American Studies, Shana acquired roughly 6,000 new "high dollar" donors in just over three years.

Before joining The Fund, Shana served as Richard Viguerie's Political Director at American Target Advertising. She managed ongoing direct mail fund raising programs for a number of prominent conservative organizations.

Shana has also raised funds for several political campaigns and political action committees. As a member of the Gene Ward for Congress team in 1998, Shana raised more PAC money for her candidate than had ever been raised for a Republican challenger in the state. Shana also served as the Executive Director of the Republican Party of Hawaii during the Dole for President Campaign.

Shana holds a bachelors degree in history from Hampshire College (Amherst, MA) and a master's degree in political science from the University of Hawaii at Manoa.

Rick Hendrix

In addition to working with direct mail fundraising agencies and as an independent consultant, Rick spent ten years working for the Leadership Institute where he directed the Institute's high dollar direct mail program. He took the Institute's donor base from 3,500 to more than 25,000 and contributed to an increase in the annual budget from $1.2 million to $7 million. He served as Vice President for Development for three years, during which he directed all aspects of the Institute's fundraising program.

Rick developed three different direct mail schools for the Leadership Institute -- including the High Dollar Direct Mail School -- and also developed a direct marketing track and served as track director for Madison Down Under, an annual four-day educational conference sponsored by the Fundraising Institute of Australia.

He is a Certified Fund Raising Executive (CFRE) and is a member of the Association of Fundraising Professionals and the Direct Marketing Fundraisers Association.

Eric Langborgh

Eric Langborgh is an Account Executive for ClearWord Communications Group.

Before joining ClearWord in September 2007, Eric served for six-plus years as the Director of Donor Relations for the Bill of Rights Institute, a national educational non-profit. As a key member of the Institute's development team, he helped triple revenues in five years to $3.6 million. Over the same period, Eric managed all aspects of the Institute's direct mail program, succeeding in boosting housefile returns to $180 average gift and $6.00+ return on investment (from ~$100 and $3.00, respectively). More recently, Eric launched a high dollar donor cultivation program at the American Civil Rights Union, where he served as Director of Development.

Eric developed his copywriting skills by completing M. Stanton Evan's National Journalism Center program in fall 1998, interning as a writer for Human Events newspaper, and then serving for two years as managing editor of Campus Report newspaper during employment at Accuracy in Academia.

Robert Stuber

Robert Stuber has raised funds through direct mail solicitations for a wide variety of organizations, including political candidates, party committees, cause-oriented organizations and charities, ranging from health and welfare providers to Christian ministries, medical research, international relief, wildlife conservation, veterans, and amateur sports organizations.

In 1999 he co-founded the Access National Bank (Chantilly, Virginia). With more than $100 million in assets, he helped guide its growth in serving high technology businesses.

Robert is a member of the Fredericksburg (Virginia) Regional Chamber of Commerce where he is a 2002 graduate of the Leadership program. He is also a member of the Civil Air Patrol where he has attained the rank of 1st Lieutenant.